Weeks ago,
we discussed in class Mr. Warhol’s influence in publicity. Searching on the
internet I found an Andy Warhol’s quote, which I think is thought provoking and
accurate for the XXl century: “In the future, everyone will be world-famous for
15 minutes”
Not only
publicity uses “icons” that we can relate in order to catch our attention. I
understand "icons" as something that can be easily recognized by the
majority of people. It is not restricted to specific groups.
Months ago,
I saw a documentary in HBO related to all the “stars” of youtube. People doing
funny thing, saying funny quotes and so on. This makes perfect connection with
what Mr. Warhol stated years ago. Facebook, twitter, youtube, etc have helped
certain people to reach a level of “fame” and publicity has taken advantage of
this, using them to sell its products.
But not
only publicity has adopted this idea of pop art. Taking an icon and using it to
sell or to promote something. Icons are not only part of publicity. Pop art has
also influenced other types of art, for example, comic books. Maus: A
Survivor's Tale is a clear example of pop art, in my opinion.
This comic
takes something very iconic such as the holocaust, Nazis, Jewish, etc, and uses
them to make connection with the reader. Mr. Art Spiegelman uses several
animals to reflect society, but it is obvious that he is showing history. He is
using reality, embracing all public without distinction, just like Pop art
does. Mr. Spiegelman is using as an engaging point our background knowledge
related to all the monstrosities, which were consummated by the Nazis.
Even
though, it is not entirely Pop art, because Pop art tends to use “simple” icons
which are highly recognizable by people, but not that complex. Mr. Spiegelman
does the opposite: he takes a very complex iconic moment in time, but
represents it using animals. The message is powerful anyways.
To sum up,
pop icons can be as simple as famous videos in youtube or historical massacres
in history such as the holocaust. It is amazing how artists can use anything
recognizable by common people and use it to express themselves or to engage us.
Maybe one example of what you have discussed in your topic is "El Tarro", the kid that became famous because he had an accident while riding his bike and playing with his friends. He was asked to be like the "icon" of the cereal Milo and now people relate Milo with "el Tarro" and we may guess Milo's selling has increased since then. I think it also has to do with the concept of fragmentarion in the sense that people do not see the complexity of reality but rather reduces it to one single trait ot an image or a concept that can be labeled, in the case of this kid he is just the kid who protagonised a hilarious video in which he had an accident and that's it.
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